Main Stage Agenda - 2022 Overview

Topics / Speakers
  • Conference Welcome Address by STAA, EHHA & VRMA

  • Industry update by the Minister for Sport, Tourism, Heritage, and Civil Society

  • Fireside Chat with James Cassidy VRBO / Expedia

    Join us for a fireside chat with James Cassidy, Senior Director of Partner Success Vacation Rentals for the EMEA region, led by Merilee Kerr. Come hear the stories and lessons learned – past, present, and look to the future – as he shares his journey in the short-term rentals sector. A veteran in the field, James has been working in the vacation rental industry for more than 16 years with 12 of those spent with HomeAway and Vrbo, a part of Expedia Group.

    Host: Merilee Karr, Chair, STAA

    Speakers: James Cassidy, Senior Director, Partner Success Vacation Rentals, EMEA, Expedia Group

  • An in-depth view into what 2022 is already telling us about the future of STR in Europe

    The last couple of years have been tumultuous for EU managers and hosts - what have we learned in 2022 so far that can tell us how this year and next will unfold? We will take a data look at the current situation within short-term rentals and a visual look at the trends prevailing in the industry. Discuss travel sentiment across the industry.

    Host: Dr. Wouter Geerts, Senior Research Analyst, Skift

    Speakers: Simon Bley, Statistician, European Commission, Eurostat - Julie Brinkman, CEO, Beyond - Vered Raviv Schwarz, President & COO, Guesty
    Sean Fitzpatrick, CEO, OTA Insight

  • Flexible living: Why you should care about the convergence between property, hotels, serviced apartments, and short-term rentals

    What changes can we expect in the future? How will it impact growth in the sector? Come and listen to what the experts have to say

    Host: Piers Brown, CEO International Hospitality Media Limited

    Speakers: Robert Alley, Chairman, The Association of Serviced Apartment Providers - Dale Smith, CEO & Founder, SDDE Smith Group - Will Parry, CEO & Founder, Altido - Merilee Karr, CEO, Under the Doormat

  • 30 min break - Networking and Exhibitor Hall

  • "Show Me The Money". Why are VC's and investors so interested ?

    A discussion with thought leaders who can provide practical insights on the who and why there is increasing interest in the sector.

    How do you prepare: Buying / selling your business? Expand your footprint?

    Host: Simon Lehmann, CEO, AJL Atelier

    Speakers: Graham Donoghue, CEO, Sykes Holiday Cottages - Daniel Smith, Partner, Livingbridge - Henrik Kjellberg, CEO, Awaze - Will Creedon, CEO & Founder, Alloggio

  • The great Destination Management Organisation reset, the whys and wherefores

    With the rise and rise of the tech generation, what is the purpose of a DMO, who are their stakeholders? How should they modernise and what role should they play? Hear from industry experts discussing at an international & national level the future of DMOs' those leading the way and why get involved.

    Host: David Curtis-Brignell MBE, Tourism Reimagined

    Speakers: Tracey Halliwell, Director of Tourism, London & Partners - Nick Brooks-Sykes, Marketing Manchester, Vice Chair of the Tourism Alliance - Will Creedon, CEO & Founder, Alloggio

  • Lunch and Networking & Exhibitor Hall


    Fireside Chat

    Host: Paul Stevens, Editor, Short Term Rentalz

    Speakers: Ryan Pearson, Regional Manager, Alberto Bernes, Sr. Product Manager,

  • Bringing the GDS (Global Distribution System) to short term rentals and how this can help you grow

    A panel discussion on what the Global Distribution System actually is and how it opens doors to an £8 billion global market. Learn how standards and accreditation are crucial to capitalizing on this opportunity and how property managers can use it for growth and prepare to access this market.

    Host: Lee Hayhurst Executive Editor, Travel Weekly

    Speakers: Nisha Botevyle, Country Director UK/IE, Sabre - Riccardo Galanti, Senior Regional Director Of Sales - Supplier & Venue Solutions, Cvent - Deborah Heather, CEO, Quality in Tourism - Merilee Karr, STAA chair

  • 40 mins break - Networking and Exhibitor Hall

  • ‘Death by chrome tab’ - Tech landscape, How property managers can avoid burn out

    With more than 30 different short-term rental technologies and 40+ platforms to distribute your properties across, property managers are beginning to suffer from a serious case of ‘death by chrome tab’

    Host: Jessica Gillingham Founder Abode PR

    Speakers: Srin Madipalli, CEO, Listify - Steve Davis, CEO Operto - Richard Bridger, Founder, Hospiria - Humphrey Bowles, CEO, SUPERHOG

  • "The Great Resignation" Preparing your company for a world with fewer available resources

    With the current talent shortages. how can you hire, smooth operations and ultimately 'do more with less?'

    Host: Julia Lane Napolski, Principal, Parlay Vous

    Speakers: Paul Farrer, Founder, Aspire Recruitment - Helen Hickin, CEO & Founder, ICON - Richard Bridger, Founder, Hospiria

  • Closing Remarks

  • Innovation Drinks Reception

Workshop Agenda - 2022 Overview

Topics / Speakers
  • Stand up and be counted

    With the Government getting closer to introducing a Registration Scheme for accommodation in England how can the sector get the scheme it needs rather than what the Civil Servants think it needs?

    Host: David Curtis-Brignell MBE, Tourism Reimagined

    Speakers: Kurt Janson, Director,Tourism Alliance - Deborah Heather, CEO, Quality in Tourism - Shomik Panda, Director General STAA - JP Monod, Government & Corporate Affairs Expedia Group

  • 30 min break - Networking and Exhibitor Hall

  • Revenue Management essentials: How do I start? What are the essential ingredients to be successful in optimizing my revenue management strategy?

    Looking to take your pricing strategy to the next level? Join us as we dive into the latest short-term rental pricing strategies and uncover ways to stay ahead of your competition. From market data and portfolio insights to restrictions and discounting, this session is a chance to learn the ins and outs of a sound short-term rental pricing strategy.

    Host: Lynell Gordon, CEO, LSI Tools

    Speakers: Ryan Saylor, Head of North American Partnerships, Beyond - Fausto Vieira da Silva, Business Development, Pricelabs - Sandra Sutton, Senior Manager, Partner Success Vacation Rentals, UK, Expedia Group - Elise Gijsbrechts, Senior Product Manager,

  • STR - Luxury

    Has the STR market finally broken the glass ceiling and emerged into the traditional luxury accommodation market?

    Host: Deborah Heather, CEO, Quality in Tourism

    Speakers: Giles Adams, Strategy and Operations, THIRDHOME - Graham Foulds, COO, Plum Guide - Moriya Rockman, Founder & Chief of Marketing, Smiling House Luxury Group - Amanda Dyjecinski, Chief Brand and Marketing Officer, onefinestay

  • Lunch Break

  • Finding the right Marketing Mix to help grow your business

    Homeowner/Host Marketing Mix: How to ace guest communication and achieve positive word of mouth

    Host: Damian Sheridan - The Book Direct Show

    Speakers: Kate Stinchcombe-Gillies, CMO, Touch Stay - Mark Simpson, Founder, Boostly - James Cassidy, Senior Director, Partner Success Vacation Rentals, EMEA, Expedia Group - Mieke van den Nouland, Global Commercial Excellence Manager,

  • 40 mins break - Networking and Exhibitor Hall

  • The Secret to an Exceptional Guest Experience GX

    In our evolving marketplace, it can be difficult to differentiate your property while also maintaining a desirable profit margin. How do you ensure that your properties rise above the rest while also building guest loyalty. The answer is in understanding and optimizing your Guest Experience.

    In this session, learn how to effectively use technology to enhance the guest experience, reduce operational costs and streamline guest services.

    Host: Tyann Marcink Hammond, Touch Stay

    Speakers: Jeremy Gall, CEO, Breezeway - Matthew Loney, CEO, Xplorie - Veronica Rivas, Director, Business Development, Homes & Villas by Marriott International - Julie George, Author /Speaker at Million Dollar Host

  • What is HX Host Experience. Host experience operations and how to ensure a sustainable business, taking care of guests, owners, and the business.

    Barriers to growing your supply and how to overcome them

    Come listen to what marketplace partners and property managers have to say

    Host: Emily Newman,
    Co-Founder, New Dog PM

    Speakers: Ignacio Suarez, CEO and Co-founder, Roomonitor - Andrew Boldt, COO, SUPERHOG - Nils Mattisson, CEO and Co-founder, Minut - Matt Chetwood, COO, Pass the Keys

  • Closing Remarks

  • Innovation Drinks Reception

Thank you to all our 2022 sponsors

Thank you to all our 2022 sponsors

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