Join the STAA

Privacy & Cookies Policy

Last updated: 25 September 2026

The UK Short Term Accommodation Association (UK STAA) understands that your privacy is important to you and that you care about how your Personal Data is used and shared.

UK STAA is the organiser of the Short Stay Summit. We respect and value the privacy of everyone who visits the Short Stay Summit website (Our Site), contacts us in relation to the Short Stay Summit, or otherwise interacts with us in connection with the event.

We will only collect and use Personal Data in the ways described in this Privacy & Cookies Policy and in a manner consistent with our obligations and your rights under the law.

Please read this Privacy & Cookies Policy carefully and ensure that you understand it. It explains how we handle your Personal Data.

1. Definitions and Interpretation

In this Policy, the following terms shall have the following meanings:

  • Account means an account required to access and/or use certain areas and features of Our Site;
  • Cookie means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or use certain features of Our Site. Details of the Cookies used by Our Site are set out in Section 13 below;
  • Cookie Law means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003;
  • Data Protection Legislation means all applicable legislation in force from time to time in the United Kingdom relating to data protection and privacy, including, but not limited to, the UK GDPR, the Data Protection Act 2018 (and regulations made thereunder), and the Privacy and Electronic Communications Regulations 2003, as amended;
  • Personal Data means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data. In this Policy, it means Personal Data that you provide to us through Our Site or otherwise in connection with the Short Stay Summit. This definition shall, where applicable, incorporate the definitions provided in the Data Protection Legislation;
  • Short Stay Summit or Event means the Short Stay Summit organised by UK STAA; and
  • We/Us/Our means the UK Short Term Accommodation Association (UK STAA), the organiser of the Short Stay Summit.

 

2. Information About Us

The Short Stay Summit is organised by the UK Short Term Accommodation Association (UK STAA).

For the purposes of this Privacy & Cookies Policy, UK STAA is responsible for the collection and use of Personal Data through Our Site and in connection with the Short Stay Summit.

Our postal address is:

310 Vox Studios
1-45 Durham Street
London
SE11 5JH
United Kingdom

Email: events@ukstaa.org

 

3. What Does This Policy Cover?

This Privacy & Cookies Policy applies to your use of the Short Stay Summit website and to Personal Data collected by us in connection with your interaction with the Short Stay Summit.

This may include contacting us about the Event, making an enquiry, registering your interest, receiving communications from us, or otherwise interacting with UK STAA in connection with the Short Stay Summit.

Our Site may contain links to other websites. Please note that we have no control over how your Personal Data is collected, stored or used by other websites. We advise you to check the privacy policies of any such websites before providing Personal Data to them.

 

4. Your Rights

As a data subject, you have the following rights under the Data Protection Legislation, which this Policy and our use of Personal Data have been designed to uphold:

  • The right to be informed about our collection and use of Personal Data;
  • The right of access to the Personal Data we hold about you (see Section 12);
  • The right to rectification if any Personal Data we hold about you is inaccurate or incomplete. Please contact us using the details in Section 14;
  • The right to erasure, sometimes referred to as the ‘right to be forgotten’, subject to any legal obligations requiring us to retain certain information;
  • The right to restrict the processing of your Personal Data;
  • The right to data portability, where applicable;
  • The right to object to us using your Personal Data for particular purposes; and
  • Rights with respect to automated decision-making and profiling, where applicable.

If you have any concerns about how we collect or use your Personal Data, we encourage you to contact us in the first instance using the details in Section 14 so that we can try to resolve the issue.

We aim to respond to complaints within 30 days. Where your concern is complex or requires more time, we will let you know and keep you updated on our progress.

If you are not satisfied with our response, or if you would prefer not to contact us first, you have the right to raise your concerns with the UK’s data protection authority, the Information Commissioner’s Office (ICO).

For further information about your rights, please contact the Information Commissioner’s Office or your local Citizens Advice service.

 

5. What Data Do We Collect?

Depending upon your use of Our Site and your interaction with the Short Stay Summit, we may collect some or all of the following Personal Data:

  • Name;
  • Email address; and
  • Phone number.

We may also collect information that you voluntarily provide to us when contacting us or making an enquiry in connection with the Short Stay Summit.

6. How Do We Use Your Data?

All Personal Data is processed and stored securely for no longer than is necessary in light of the reason or reasons for which it was first collected. We will comply with our obligations and safeguard your rights under the Data Protection Legislation at all times.

Our use of your Personal Data will always have a lawful basis. Depending upon your interaction with the Short Stay Summit, we may use your Personal Data for:

  • Providing and managing your access to Our Site;
  • Personalising and tailoring your experience on Our Site;
  • Responding to enquiries and emails from you;
  • Providing information and communications relating to the Short Stay Summit;
  • Administering your interaction with the Short Stay Summit;
  • Supplying services or products to you where applicable;
  • Market research;
  • Analysing the use of Our Site to enable us to improve Our Site and the services associated with the Short Stay Summit; and
  • Email marketing where you have consented to receive such communications.

Where we rely on your consent to process Personal Data, you may withdraw that consent at any time.

We retain Personal Data only for as long as necessary for the purposes for which it was collected. Our retention periods may include:

  • For the duration of a contractual relationship and for 24 months thereafter;
  • For 24 months following an enquiry;
  • For mailing lists, until you unsubscribe. Your details will be removed from the relevant mailing list within three months of unsubscribing; and
  • Financial records for the period required by applicable law.

 

7. How and Where Do We Store Your Data?

We store Personal Data securely within the United Kingdom and European Economic Area (EEA) and, where applicable, in third countries where appropriate safeguards are in place in accordance with Data Protection Legislation.

Third-party systems used by UK STAA may include:

  • Outlook and OneDrive; and
  • Xero accounting.

We take appropriate steps to protect Personal Data against unauthorised access, alteration, disclosure or destruction.

Security measures include password protection, keeping systems and software up to date, antivirus protection and controlling access to Personal Data.

 

8. Do We Share Your Data?

We may share Personal Data with third-party service providers where this is necessary for the operation of Our Site, administration of the Short Stay Summit, provision of relevant services, or to fulfil our legal or contractual obligations.

Any such sharing will be carried out securely and in accordance with applicable Data Protection Legislation.

We may also disclose Personal Data where we are legally required to do so, including where necessary to comply with a legal obligation, court order or governmental authority.

We do not sell your Personal Data.

 

9. What Happens If Our Organisation Changes Hands?

If UK STAA, the Short Stay Summit, or relevant parts of their operations change ownership or control, Personal Data relevant to those operations may be transferred to the new owner or controlling organisation.

Any Personal Data transferred in such circumstances will continue to be handled in accordance with applicable Data Protection Legislation and the terms of this Policy.

 

10. How Can You Control Your Data?

You may opt out of marketing communications from us at any time by using the unsubscribe option provided in relevant communications or by contacting us at: events@ukstaa.org

Please note that administrative or service communications relating directly to your interaction with the Short Stay Summit may be necessary and are separate from marketing communications.

 

11. Your Right to Withhold Information

You may access certain areas of Our Site without providing Personal Data.

However, certain features, services or interactions relating to the Short Stay Summit may require you to provide Personal Data. Where Personal Data is required, we will aim to make this clear.

You may also restrict our use of Cookies. Please see Section 13 for further information.

 

12. How Can You Access Your Data?

You have the right to request a copy of the Personal Data we hold about you.

There is normally no charge for making such a request. We will respond within one month, subject to the provisions and exceptions contained within applicable Data Protection Legislation.

To make a data access request, please contact: events@ukstaa.org

Please provide sufficient information to allow us to identify you and the Personal Data you are requesting.

 

13. Our Use of Cookies

Our Site may place and access certain Cookies on your computer or device. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve our services.

Our Site may use the following types of Cookies:

  • Strictly Necessary Cookies
    These Cookies are essential to the operation of Our Site and enable functions such as navigation and access to secure areas where applicable.
  • Analytics Cookies
    These Cookies help us understand how visitors use Our Site, including which pages are visited and how visitors navigate through the website. This information helps us improve Our Site.
  • Functionality Cookies
    These Cookies enable Our Site to remember choices you make and provide enhanced or personalised features.
  • Targeting Cookies
    Where used, these Cookies may help ensure that content or advertising is relevant to you and your interests.
  • Persistent Cookies
    These remain on your computer or device for a predetermined period after you close your browser.
  • Session Cookies
    These are temporary Cookies that remain on your computer or device only for the duration of your visit and are deleted when you close your browser.

Where required by law, we will obtain your consent before placing non-essential Cookies on your device.

You can manage or disable Cookies through your browser settings and, where available, through the Cookie controls provided on Our Site.

Please note that restricting or disabling certain Cookies may affect the functionality of Our Site.

 

14. Contacting Us

If you have any questions about Our Site, the Short Stay Summit, this Privacy & Cookies Policy, or how we collect and use your Personal Data, please contact us:

Email:events@ukstaa.org

Post:
UK Short Term Accommodation Association (UK STAA)
310 Vox Studios
1-45 Durham Street
London
SE11 5JH
United Kingdom

Please ensure that your enquiry is clear, particularly if it relates to a request for information about the Personal Data we hold about you.

 

15. Changes to Our Privacy & Cookies Policy

We may update this Privacy & Cookies Policy from time to time to reflect changes in the law, Our Site, the Short Stay Summit, or the way in which we collect and use Personal Data.

Any changes will be published on this page. We recommend checking this page periodically to ensure that you remain aware of how we collect, use and protect your Personal Data.