Join the STAA

Learning Lab

Learning Lab

Time
Topics / Speakers
  • Power Up: Women in STR Roundtable

    Join us for an empowering networking and mentoring session designed to connect women leaders and allies in the short‑term rental industry. This interactive roundtable will provide a space to share challenges, exchange ideas, and learn from peers who are driving change in travel and hospitality. Whether you’re looking to build your network, gain fresh perspectives, or explore strategies for leadership growth, this is your opportunity to power up and be part of a supportive community shaping the future of STR.

    Who should attend?
    - Pre-registration required - details to follow

    Host: WELL (Women at Expedia Lead and Learn) , in collaboration with Women in Short Term Rentals, Women in Travel THRIVE and Yhangry.

  • Getting your business on the GDS - a practical guide to Global Distribution Systems - Unlock worldwide travel agency access and transform your booking potential

    Who should attend?
    - Property Owners and Managers

    Host: Robin Clifford, Director of Sales EMEA, Guesty and James Brown, Head of Commercials and Partnerships, Trusted Stays

  • If your property was inspected today, would you still host tonight?

    A hands-on working session to identify real safety gaps in short-stay properties - and fix the ones that matter most.

    Safety failures in short-term rentals are rarely hidden — they’re overlooked. In this interactive Learning Lab, participants will work through real short-stay property scenarios to identify the safety issues that most often lead to guest injuries, incidents, and legal exposure. Attendees will leave with a practical, inspection-driven framework they can immediately apply to improve safety across their own portfolios. The session begins with a short scene-setting presentation highlighting real incidents, inspection findings, and recurring safety failures seen across thousands of short-term rentals. Participants will then work in small table groups using provided laptops to review safety scenarios, compare approaches, and discuss how they would identify, prioritise, and address risks in their own operations. The session closes with shared takeaways and practical next steps.

    What you’ll learn in this session:
    - The most common safety failures found in short-term rentals — and why they’re so often missed
    - How to think like a safety inspector, not just a host or operator
    - Which safety issues should trigger immediate action, not “fix it later”
    - How to create a repeatable, defensible safety process that teams can follow consistently


    Who should attend?
    - Short-stay hosts and property managers
    - Operations and portfolio managers
    - Trust, safety, and compliance leads
    - Anyone responsible for guest safety, inspections, or incident prevention

    Host: Justin Ford Director of Safety & Certification Programs at Breezeway International Vacation Rental Safety Expert

  • The Payment Trust Gap: Why Guests Abandon Direct Bookings The hidden reason travellers choose OTAs—and how to remove the final barrier to booking direct

    Guests say they want to book direct, but most abandon at checkout. In this interactive session, we’ll unpack the Payment Trust Gap—the moment where confidence breaks and OTAs win. You’ll analyse real booking experiences, identify the trust signals guests subconsciously look for, and walk away with practical, proven ways to make your payment flow feel as safe and seamless as the big platforms.

    - Why guests hesitate at checkout—even when price and availability are right
    - How OTAs have trained travellers to trust their payment experience over yours
    - The exact trust signals that increase confidence and boost conversion
    - How Wander achieved nearly 70% direct bookings—and what you can replicate immediately

    Who should attend?
    - Property managers and vacation rental operators
    - Hospitality and revenue leaders focused on direct bookings
    - Marketing, growth, and UX teams responsible for conversion
    - Anyone frustrated by losing guests at the last step of the booking journey

    Host: Dom Dawkins, Head of Portfolio Growth, Wander

  • Proven Playbook to grow inventory: Learn an actionable method to find and win new clients

    You will walk out of the workshop with 10 high-quality leads for you to go win a signed contract; we will walk through the tactical step-by-step approach to get there:

    - Learn how to find high-quality property leads
    - Learn how to accurately forecast their revenue
    - Learn how to win homeowners using data

    Who should attend?
    - Property Managers looking to grow their portfolio

    Host: Scott Sage, SVP of Marketing and CX, AirDNA

  • Lunch

  • Turning flexibility into profit: How cancellations can drive growth

    Guests now expect hotel-style flexible cancellation, yet many operators still see it as a costly risk. This session shows how flexibility can be re-engineered as a paid add-on that boosts conversion, generates revenue, and builds owner confidence. Drawing on work with leading short-term rental operators, Louise Birritteri, CEO of Pikl, explains how to price and package cancellation options, identify the real revenue risk, and use insurance-enabled models to protect income. The focus is practical and commercial: replacing refunds and goodwill gestures with a clearly priced, profitable flexibility model.

    Key takeaways
    - How to measure the real P&L impact of cancellations
    - Proven paid-flexibility models guests will accept
    - Using protection and guarantees to safeguard income
    - Positioning flexible cancellation to owners as a growth driver
    - Real examples of increased booking value and loyalty

    Who should attend?
    - Property Owners and Managers

    Host: Louise Birritteri, CEO, Pikl

  • How I Run 70+ holiday rentals at 95% Occupancy and 100% remote using tech & teams

    Build or optimize a scalable, hands off short-stay rental business using the exact systems, software, and remote teams that power a 70+ property portfolio.

    Running a growing short-stay rental portfolio doesn’t have to mean being on call 24/7 or tied to one location. In this highly interactive Learning Lab, you’ll get a behind the scenes breakdown of the complete tech stack and remote team structure used to operate 70+ properties entirely remotely. From property management systems and pricing tools to CRMs and AI employee training softwares, you’ll see how the right technology paired with the right people creates scale, consistency, and freedom.

    This session goes beyond theory. After walking through each component of my tech stack, you’ll have the opportunity to engage directly with the partners themselves. Attendees will rotate into focused discussions with the vendors they’re most interested in, making this a hands-on, collaborative session designed to help you leave with clarity, confidence, and a roadmap you can implement immediately.

    What you’ll learn:
    - The full tech stack required to manage and scale a short-term rental portfolio remotely. Including PMS, pricing tools, CRMs, AI training platforms and how they all work together.
    - How to hire, train, and retain a high-performing remote team that runs 100% of operations without constant owner involvement.
    - Practical workflows and systems that reduce owner workload while improving guest experience and operational efficiency.
    - How to evaluate, select, and implement the right technology partners for your business with direct access to vendors for real-time questions and insights.

    Who should attend:
    - This session is designed for short-stay rental property owners, operators, and managers who want to scale their businesses without scaling their stress. It’s ideal for hosts managing multiple properties, operators looking to systemise and go remote, and anyone serious about leveraging technology and teams to build a sustainable, hands-off short-stay rental business.

    Host: Hailie Maarie, Founder & CEO, CMH BNB

  • Scaling your STR business to 150 units by becoming the go-to expert in your market - Learn how to position yourself as the leading operator in your local market so homeowners reach out to you directly.

    In this session, Patryk will share the strategies he used on his journey to scaling to 150 units, including how he established himself as the go-to expert that homeowners actively seek out. He'll lead interactive workshop activities where you'll practise applying thought leadership principles and demonstrating expertise within your own local markets. You'll leave with actionable tactics you can implement immediately to start attracting inbound enquiries.

    You’ll gain:
    - Battle-tested strategies for growing your management company's inventory through inbound leads
    - Practical methods for establishing yourself as the go-to expert in your market
    - Hands-on techniques to position yourself as a local market authority and attract homeowners proactively
    - Real-world examples of how to demonstrate thought leadership that converts into new business

    Who should attend?
    - Property managers and hosts looking to grow their portfolios through inbound lead generation rather than outbound prospecting

    Host: Patryk Swietek, Owner, The Cohost Company

  • Build Your AI Operating System
    Build a system that generates bookings and saves hours every week

    Most people use AI in short bursts. They ask questions, copy answers, and move on. The result is generic output, more noise, and no real impact on the business. In this Learning Lab, Mark Simpson will break down his actual AI tech stack and show you how to turn it into a single, working system that supports bookings, guest communication, and day-to-day operations.
    This is not a tools overview or a prompt dump. You’ll learn how to connect prompts, projects, and workflows so AI understands your business, works in your voice, and produces consistent outputs you can reuse every day.

    You’ll build this system live during the session. By the end, you’ll have a practical setup you can immediately use to reduce admin, improve consistency, and save hours every week while supporting more bookings. This lab is designed for operators who want AI to do real work inside the business, not become another experiment or distraction.

    You’ll learn:
    - How to create a Master Prompt and System Prompt so AI understands your business and responds in your voice
    - How to organise ChatGPT Projects so you stop repeating yourself and can run ongoing work streams (pricing, comms, marketing, ops) in one place
    - How to use Canvas to refine outputs properly (emails, SOPs, guest comms) and then turn the final version into a reusable System Prompt
    - How to set Custom Instructions and build Custom GPTs so repeatable tasks become one click outputs

    Who should attend?
    - Hosts and operators who are busy and want AI to remove admin, not add another tool to learn
    - Property managers who want to increase output without adding headcount
    - Anyone responsible for guest comms, ops, or marketing who wants a repeatable setup, not random prompting
    - People who have tried ChatGPT and felt the results were generic, inconsistent, or unreliable

    Host: Mark Simpson, Founder, Boostly

2026 Sponsors & Partners

2026 Sponsors & Partners

Get in Touch

Please feel free to contact us
or leave a message:

Emailevents@ukstaa.org

"*" indicates required fields